Hummingbird Technology

Team structure: Working with the client's team, totalling 7 members, consisting of FE engineers, Data engineers, BE engineers, and myself as the Senior Product designer.

Tools: Axure, Adobe, Jira

Nov 2018 - Nov 2021

Feature design

SaaS

B2B

Seed round

Hummingbird’s platform allows farmers to scale regenerative agriculture through remote sensing. Hummingbird’s biggest challenge was to demonstrate the benefits of their platform to new users, correctly identify why there was a struggle to onboard new users, and understand how best to demonstrate the product vision to future investors.

Easy to achieve, yet impactful changes to the existing app

How I made impact

I improved accessibility, brought key UI elements up to industry standards, and enhanced transparency in user journeys, which significantly reduced confusion for users navigating the app.

(Image only shows sample of the components that were improved)

Testing & validation of current app, as well as future feature propositions

Due to a lack of testing in the past, there was little clarity on the user pain points within the app's journeys. By identifying and iterating on these pain points, I was able to propose and execute improvements the user experience, leading to higher product adoption.