Lariat Data

Timeline

Mar 23-Aug 23

Lead Product Designer

Role

Figma, Adobe, VWO, Lookback, Miro, Jira

Tools

Keywords

Management role

End-to-end design

SaaS

B2B

Start-up

Data monitoring platform

Context

The Lariat Data platform enables clients to monitor data from multiple sources in a single, centralised location. As they reached a stage in their product lifecycle where they were ready to secure funding and scale, Lariat Data, with its engineering-only team, recognised the need for an end-to-end Product Designer. My task was bring a user-centric approach, elevate the platform’s professional appearance, set up a product team, and create design solutions to help achieve their sales and funding goals.

Chief Technology Officer x1
FE Engineer x1
Full Stack Engineer x1
BE Engineer x2
QA Tester x1
Data Scientist x1
Product Designer x1
(Isra Tabassum)

The team

Objectives

Optimise User Experience for Key MVP Features
- Refine pitch deck and create prototypes for investor demos.
- Update brand identity/UI to align with market trends and target audience.

Provide strategic input for product stability
- Develop a recruitment plan and initiate the hiring process for a smooth handover.
- Define the product roadmap and prioritise features to align with user needs and business goals.

Approach

Strategy

Phase 1

Phase 2

Quick wins

Experience

Discovery

With the app ready for VC meetings, I refined the roadmap for feature upgrades and the component library, then focused on UX/Product design based on those priorities. I also prioritised recruitment to ensure key product team members were hired on time, minimising disruption to the design process.

Workshops were held to gather business and user requirements, prioritising the most urgent ones. Additional sessions focused on competitor analysis and target users. With the funding round approaching, understanding key milestones became crucial, leading to the scheduling of various meetings and events.

To support the initial VC meetings, I focused on creating a professional brand identity and re-skinning the app. I conducted a component audit, prioritising only essential upgrades like accessibility improvements and critical UX fixes. This approach saved time while leaving a strong impression on users and VCs.

Phase 3

Component audit

User-flow audit

I began by sketching out the user journeys to gain a clear understanding, then digitally mapped them for the team to identify and address any UX issues.

Updated version

To be able to work out the best journeys and access for users, i started with sticky notes before mapping digitally and iterating further with the team.