
Hi, I'm Isra.
I’m a data-driven Lead Product Designer with 9 years of experience delivering high-impact, end-to-end solutions.
All while building strong teams, wearing multiple hats, and championing a vibrant team culture.


With you for the unknown.
01
Empowering customers to use technology to represent their complex worlds virtually. Through data fusion, visualisation, modelling and simulation they enable people to make better, faster decisions that solve their hardest challenges.
Product design
Design system
SaaS
Individual contributor
Skyral
B2B
Scale-up
Classified- password required


Freeing Data Engineers from constant troubleshooting.
02
Lariat is a continuous data quality monitoring platform to discover data bugs before your consumers do. Ensure data products don’t break even as business logic, input data and infrastructure change.
Product design
Design system
SaaS
B2B
Lariat Data
Start-up
Mentorship


Data driven decision making, using geolocated surveys.
03
Using a combination of AI and hyper-personalised targeting, they obtain unique insights from knowledgeable respondents anywhere in the world on behalf of clients.
Product design
Design system
SaaS
B2B
GrapeData
B2C
Mentorship


Scaling regenerative agriculture through remote sensing.
04
Helping farmers to profitably transition to regenerative practices and companies to reach their sustainability goals, making sustainable agriculture system a reality today.
Product design
Design system
SaaS
Hummingbird Tech.